The Value Engine Simulator
The buyer is AI. The quota is real.
We don’t roleplay nice. A realtime voice AI plays a fully synthesized buyer — personality, emotional state, hidden pain, objection bank. You run the call. The engine scores every move against the frameworks of The Value Engine: A.X.I.O.M., the 3 Whys, quantified pain, A.C.R.C. objection handling.
Live call — Dana W., SVP Operations
14:32
“You have thirty minutes. I’ve heard three vendors this quarter tell me AI fixes everything. Why is this conversation different?”
Live scoring
Talk ratio ............ 31% you ✓
A.X.I.O.M. beat ....... Impact
Numbers captured ...... 2
Verbatim quote ........ logged ✓
Nudge: ask what a month of delay costs
Practice under pressure, inspected like a real deal.
01
Synthesize
A buyer who feels human
Context in, persona out: personality, tone, current stressors, a family, a hard stop at 5pm — and a quantified hidden pain you have to earn.
02
Simulate
A live call, real objections
Native WebRTC voice with realistic pushback. Live transcript, a DVI-style 0–100 score, and one high-leverage coaching hint at a time.
03
Score
A debrief with evidence
Best and worst moments quoted from your own transcript, the 3 Whys table as you actually filled it, and what to do differently — chapter-cited.
Evidence, not feelings.
Six weighted evidence components, DVI-style. 75+ is Commit-eligible. Every point must be defensible with a quote from the transcript.
A.X.I.O.M. Adherence
Ch. 13.2 — The A.X.I.O.M. Discovery Loop
3 Whys Capture
Ch. 2.2 — The 3 Whys
Pain Quantification
Ch. 4 & 6 — Discovery Mastery; The Business Case
EB & Champion Language
Ch. 7 — Champions, Economic Buyers & Multithreading
Objection Handling (A.C.R.C.)
Ch. 8 — Objection Handling
Next-Step Mobilization
Ch. 4 & 13.2 — Commitment questions; the M beat
Start free. Scale when it works.
Free
Prove it to yourself
- 01One 5-minute session per day
- 02Library scenarios across industries
- 03Live scoring and post-call debrief
Pro
Train like it's quota
- 01Custom scenarios from your ICP
- 02Real-call prep dossiers
- 03Analytics across your practice history
- 04Campaigns for teams
Pro and Enterprise are coming soon. Today, every practice call is free — take one now →
The book behind the engine
The Simulator runs the system. The book wrote it down.
The Value Engine by Rudy M. Celekli — how elite enterprise sales teams turn buyer pain into forecastable revenue. Every score in the Simulator traces to a chapter.
Read about the book